Noonley was born from a deep love for Kashmir’s rich tea heritage and a desire to preserve the true essence of traditional Noon Chai. What began as a simple idea—to make authentic Kashmiri pink tea accessible without compromising on health or taste—soon became a mission to share this cultural treasure with the world.
Traditionally, brewing Noon Chai is a time-intensive process passed down through generations. At Noonley, we respectfully transformed this age-old ritual into a modern, convenient format—without using baking soda or artificial shortcuts. Through careful research and innovation, we created instant sachets that deliver the same authentic flavor, aroma, and color Kashmir is known for.
From small trials to becoming a proudly Kashmir-based startup, Noonley has grown with the support of local communities and food innovation platforms. Incubated under SKIIE at SKUAST Kashmir, our journey reflects resilience, learning, and a commitment to quality. Each milestone strengthens our resolve to take Kashmiri Noon Chai to households across India and beyond.
Sustainability, transparency, and social impact are at the core of Noonley. We source responsibly, prioritize eco-friendly practices, and actively support women empowerment through local involvement. Every product we create respects nature, culture, and community—ensuring that each cup contributes to a healthier and more inclusive future.
Noonley is more than a tea brand—it’s an experience rooted in heritage and crafted for modern lifestyles. With every sip, you taste Kashmir’s tradition, warmth, and authenticity. Join us as we celebrate culture, wellness, and sustainability—one cup of Kashmiri Noon Chai at a time.
